DIVERSIFY your brand with accessory products

 

When owning and running a business in a specific niche, there are many ups and downs when it comes to finding your winning product. What many people don't know is that sometimes a winning product can be in the things you least expect. In this post we will be using music bands, demon bells, and key chains as prime example for what could be a winning product.

Your main product doesn't have to be where you make the most amount of money, if you can branch out and introduce other accessory products that fit underneath the main brand structure, you can increase the overall profitability of your company. My main product at DemonBells was a very small profit margin, so I found a way to introduce a cheaper product, that's easier to sell and ship, but that we had higher profit margins on.