Lions Not Sheep is a representation of family, growth, authenticity, and integrity - A true movement in which there are two choices in life: To LEAD or be LED.

Matbock is a Veteran-owned company whose mission is to provide lighter practical equipment and apparel for fellow warriors to use in every environment.

Wet Sounds is a Veteran-owned audio company based out of Texas providing its customers with award-winning sound and high-quality stereo systems that compliment one’s soundtrack for all of life’s adventures.

30 Seconds Out’s military roots foster the belief in self-reliance and feed those who have an appetite for adventure. Founder, Sean Evangelista, states this ‘drives our mindset and vision to improve ourselves and those around us’.

The story of Nomadic Research® began in the heart of Afghanistan. With the Global War On Terror as the backdrop, our founders shared outdoor adventure stories over coffee and around the fire. They identified a need for a company that produced remarkable products and reflected values of patriotism, individual responsibility, and the freedom of the great outdoors. With those ideals, Nomadic Research® was established in 2017.

Ruckus Company produces streetwear apparel and accessories for the heavy hitters and risk takers who believe life is too short to let fear control their decisions.

A land where the trucks are lifted and burnout events are crazy, Dieselr celebrates truck enthusiasts that live life in the fast lane.

Sons Of Liberty GunWorks is a highly technical and innovative firearms manufacturer that specializes in custom M4 and MK 10 Rifles.

Ed Mylett is one of the top business leaders, peak performance experts, and global keynote speakers in the world today. While many leaders and speakers just “talk the talk,” Ed is a team-made millionaire who has built one of the most prolific financial service businesses the world has ever seen.

Veteran-owned rock climbing company and clothing brand that creates a community and gives an outlet for those with a passion for rock climbing.

A gym that offers workouts, nutrition plans, qualified trainers, and creates a positive supportive community that makes you feel part of a family.

Founded by legendary Navy SEAL, Jocko Willink, Echelon Front applies unmatched leadership in building, training and leading high-performance winning teams. Echelon Front's mission is to educate, train, mentor, and empower leaders and organizations to achieve total victory.

An idea born on the battlefield, created to provide a premium source of fuel to the nation’s fighting forces, now brought home to change the status quo. Backed by their commitment to never use artificial sweeteners and only the cleanest ingredients, Battle Bars believes that real change starts with the fuel that we put in our bodies - Battle Bars is here to fuel your fight.

SEAL Future Foundation encompasses much more than helping SEALs transition - It provides the support necessary to realize their full potential and to continue to serve their new communities, families and employers with the same passion and commitment they had in the teams.

Veteran-owned and operated, American Yogi helps men and women find a path to peace through meditative yoga while fighting against social stigmas.

Unevolve is the lifestyle brand behind Everbowl, where the philosophy is to go back to the healthy basics & purest level of existence: To move and eat the way we were meant to and to eat foods that provide fuel for movement.