Most new brands lose money in their first launch - not because the product’s bad, but because the launch plan is.

If you’ve ever ordered too much, guessed on sizing, underpriced a tee, or threw a product page together last minute - this is the checklist you didn’t know you needed.

Built from our experience launching hundreds of brands through Industry Threadworks, this guide walks you step-by-step through the exact launch process we use ourselves.

1 1

Industry Threadworks

7-Point Product Launch Checklist

Launch smarter, not bigger - with the tools top brands use to test, sell, and scale apparel products.

$ 19.00 USD
$ 19.00 USD
Sale Sold out
Shipping calculated at checkout.
View full details

What You'll Get:

    • 7 focused strategy sections (from product selection to post-launch analysis)
    • Plug-and-play worksheets (pricing, inventory, sizing ratios, margin calc)
    • Printable product page checklist
    • Google Sheet-friendly tracking template
    • Proven, actionable strategies you can apply immediately

This is for you if you are...

Launching your first product (or relaunching one that didn’t sell)

Whether it’s your first ever drop or you’re giving an old idea a second chance, this checklist helps you avoid costly mistakes and launch with a tighter, more strategic plan than most brands ever start with.

Tired of sitting on dead stock

If you've over-ordered or guessed on product decisions before, this system will teach you how to test small, read sales data quickly, and reorder with confidence - no more shelves full of unsold sizes.

Doing everything yourself and want to stop guessing

This guide gives you a step-by-step structure so you're not relying on gut decisions or hoping something works. It's especially helpful if you're wearing every hat in your business right now.

Working with a manufacturer or print partner (like us 👋)

Whether you're working with Industry Threadworks or another vendor, this checklist helps you approach production like a pro - knowing your order quantities, color strategy, and launch plan before you even place a PO.

Selling online via Shopify, Printful, or manual fulfillment

No matter how you're fulfilling orders, the launch and conversion principles are the same. This tool helps you build a page, set a price, and track results that lead to better decisions long after launch day.

Want to see what you’re getting before you commit? We’ve got you.

Click below to preview a sample page from the 7-Point Product Launch Checklist - complete with layout, tone, and the kind of tools you’ll be using throughout the guide.

You’ll get a first look at one of the most popular sections so you can feel confident this will actually help you launch smarter.

View A Sample Page