Chapter 14: Advertising & Marketing - Positioning & Expanding Your Brand

Chapter 14 - FREE Page 1 Preview:

ADVERTISING AND MARKETING.

Here’s a few of the topics we’ll be covering in this chapter:

1. What are the different advertising platforms?
2. Which one is best for your brand?
3. How to navigate the influencer marketing landscape.
4. Does the size of an influencers following matter?
5. The importance of quality content.
6. Why authenticity is key.

Advertising campaigns can be simple or complex, you can just boost a post, or you can coordinate planned product drops across multiple platforms with massive split test options.

Start small, get your feet wet, see how things go.

If you have exceptionally good content it will make your advertising dollars go further, so don’t be afraid to spend a little more time, money, and effort on creating truly great pics & video, it will save you way more than it costs you in the long run because you’ll have more effective ads.

There are 2 schools of thought on ads: you can learn to run them yourself, either personally or by developing an in-house team, or you can pay an ad agency to run them for you.

Both have benefits and drawbacks.

Personally my favorite approach is to try things myself to learn as much as I can, then if it becomes too much work and takes me away from my primary role, we’ll either hire someone in-house to do it, or outsource it to an agency.

Total guide is 7 pages long and includes a Checklist Worksheet on Page 7.