Chapter 6: Digital Infrastructure - Setting Up Domains, E-comm Platforms, Social & Email

Chapter 6 - FREE Page 1 Preview:

DIGITAL INFRASTRUCTURE 

In this chapter we’re going to be showing you how to create your Digital Infrastructure, including the following topics:

1. Domains - website name, e-commerce platform, social media handles.
2. The best digital platforms to build your apparel brand on. 
3. The power of digital real estate and how to capture it. 
4. Structuring your email set up so it looks professional and not JV.

We’ll start with e-comm platforms.

Over the last 15 years, we’ve operated or built websites on every major platform, from Shopify to Big Commerce, Square Space, to Word Press, with websites ranging from $500 all the way up to $100k+.

Shopify is the undisputed king of e-commerce platforms for apparel brands. I don’t mean because of the sheer size of the company, I mean because they simply have the best performing, most reliable, and most versatile platform available. 

Of course there are other e-comm options like Big Commerce, WooCommerce, Square Space, Wordpress and others, and each of them performs certain tasks well, sometimes even better than Shopify, but they also each have significant drawbacks.

Some are too simple and don’t have enough features, others are too complex and overbuilt for a relatively straightforward business like an apparel line.

For overall value, simplicity, and adaptability, if you’re going to be selling clothing online, you really can’t beat Shopify.

One of the best features about Shopify is the amount of 3rd party plug-in apps available.

They’ve developed a very modular system where you can create a very basic site, then build it up to what you need as you grow through plugging in additional apps as you need the capabilities. It’s very adaptable for scaling and growth.

Total guide is 6 pages long and includes a Checklist Worksheet on Page 6.